The development of the internet and the uses of the web for your business Article Image

The development of the internet and the uses of the web for your business

One of the most effective way of advertising your business is by the use of social media. With new users signing up every day with the likes of; Facebook, LinkedIn and Twitter. The main platform being Facebook. It has been named as the most effective advertising platform for all business sizes.

Web 2.0 is a term for the general movement away from fixed, unchanging content towards websites that encourage, and grow in functionality as a result of, user participations. Social networking is a primary feature of Web 2.0. Like many concepts associated with the internet circa 2008, Web 2.0 undergoes continuous redefinition as new features are added to website and internet applications.

The majority of users want instant gratification when it comes to social networking. In simple terms, it means they want to be able to find this information simply, and quickly. The development of the internet is certainly providing this.

The chart shows the increase in popularity in the past 11 years on Facebook. More than 1.4 billion people now use Facebook to connect with what matters to them, and more than 900 million visit every day. When you run a Facebook Advert, you choose the audiences that see it by location, age, interests and more.

With Facebook Adverts, you choose the type of people you want to reach and they deliver your adverts to them. This makes your adverts more relevant for the people who see them, and brings you real results.

Advertising on Facebook is easy for you and your customers. From a Facebook Advert, people can get directions to your office/shop, download your app, view your videos, and make use of your website.

LinkedIn is a great way for your company to advertise its services. It is a more professional network whereby various companies and employees have profiles. Users can search for a company and discover what services they offer. Not only that, they can also see the employees for that company and really find out more about them and what they bring to the company.

The Use of Search Engines

A search engine is a program designed to help find files stored on a computer, for example a public server on the World Wide Web, or one's own computer. The search engine allows one to ask for media content meeting specific criteria (typically those containing a given word or phrase) and retrieving a list of files that match those criteria. A search engine often uses a previously made, and regularly updated index to look for files after the user has entered search criteria.

There are many search engines and internet directories, but familiarising you with several major ones will be enough to get your online advertising to a great start. The likes of Google, Ask Jeeves, Yahoo and Bing are the main portals.

In essence, search engines can provide a pathway to your destinations, i.e. your website,

profile. It assists the user and it has the ability to give them instant gratification. It is important for you and your business to have an effective marketing strategy that stands out from everybody else’s. Investing money into this is crucial for your business to get interactions online.

If you have any questions or want to find out more about how to really maximise the internet for your business, feel free to give us a call. We would love to help!


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