Social Media has become an integral part of marketing for almost any business. Yet, not every small and medium sized business (SME) has the big marketing budget or a dedicated department. It can be quite overwhelming to take on the role of regular social media updates, required to keep followers up to date with the latest relevant news and updates.
A lot goes on into crafting the perfect piece of content for your Social Media campaign, and sometimes, it can fall to the employees to take responsibility of running the day to day social media - who may not have a lot of experience.
Social Media is a huge area to cover and each site has its own unique culture.
Huge numbers of people around the world are all using Social Media broken down into the following numbers:
More and more SME’s are starting to use social media either in-house or via an agency. On average, 26% of SMEs spend around an hour a day promoting their business on social media.
Social content needs to be helpful, informative and entertaining to engage your audience. There are certain peak times on the top three networks that you can take advantage of to promote your business:
If you are new to the Social media scene here are a few tips to get you started.
Using images to go with your posts makes them look more appealing, and has been proven to increase engagement. Experiment with a range of different images and messaging to see what works best for you and your audience.
Try not to be too eager
It is easy to post one thing after another in a short space of time, but remember it should all be about the quality. ensuring that it is relevant to your business.
If you are a visual or creative business then Twitter and Instagram are ideal sites for a presence. If your content aims to inform, then Facebook and LinkedIn might be more appropriate.
Consistency is key
Once your brand and Social media presence have developed don’t lose sight of it. The audience trust what and whom they know - and the information you post. If you change things that don’t suit your media presence, it can lead to a loss of engagement.
Always be aware of the way the internet can shift - and be ready to join in any conversations that are relevant to your brand and business.
It's important to keep up with current trends. Relevant content and hashtags help build your online presence. See what your competitors are doing and use this to your advantage.