In today’s digital world, bringing your marketing to the 21st Century is key to earning the trust of customers. With the advancement of technologies, such as smartphones, tablets and new wearable hardware, accessing information and keeping in touch on the move has become the norm in today’s society.
Building new relationships before the advancement of technology was always deemed best to meet people in person. So how can you go about building relationships and earning the trust of potential new customers in the digital age?
There are many ways in which you can bring in new leads and start forming new business relationships. Here are our top 5 tips to help you in a digital age.
Having testimonials from your current customers provided an effective way to show how your business and the people inside of it can be trusted. It is the most common form of social proof that can be used on online.
Testimonials show to potential customers that are new to your business that you are trustworthy and genuine. They can prove very effective as they show that it is not you telling everyone how good your business is, but a third party giving you praise on how good your business is.
Connect on social media
Since the first social media surge in 2003 when Myspace was launched, an influx of new ways to connect, network and promote has increased with Social Media sites such as Facebook, Twitter, LinkedIn, Google+ and YouTube all having a profound effect on the way people and businesses communicate with each other.
Social Media can connect you with potential new business relationships in a more human way that a generic mail shot. You can use it to provide useful updates, information, advice and support. It is key that you make sure your updates and useful to the reader to engage them.
Provide exceptional customer service
Customers are the backbone of any business without them you don’t have one. Providing them with exceptional customer service should be a priority. Make it easy for them to contact you whether it be via telephone, e-mail, instant chat or through social media. Make sure you encourage any of their comments albeit positive or negative, ensure that you respond to them in a timely manner to help them resolve any questions or queries they have.
Ensuring that you improve your customer service is also vital for your business, look at one a month to communicate with your customers with a short satisfaction questionnaire about the services you provide, the feedback you are given will help you improve your business for the better.
If you become known for an exceptional service, this will help in gaining new customers as well as retaining existing ones.
Give some focus to your design and content
The way your website looks in today’s digital age and how well you read to potential customers will instantly have an effect on bringing in new customers. Having a slow, unresponsive, un-mobile friendly website will put off any potential new customers that can’t access your information on the move.
Content that is boring and bland will have the same effect, the key is to have a professional, well written website that sells your service without having to trail through information that is pointless to any reader. Make sure you spend some time and invest in creating and online presence that will create the right impression about you and your business.
Create a newsletter
One of the best ways to reach out to and build the trust of new customers is to sign them up to an e-mail newsletter. Many potential new customers may not be ready to buy a service from you when they visit your website, but having the function to offer them to sign up to updates from your business you can continue to reach information out to them.
A great feature of having the ability to use e-mails is that you can target the people you want to when you want to, you can also make this personal to each individual customers enabling you to build a relationship at the same time.
There are a range of online packages to help you get started with e-mail marketing that will help your campaigns be a success along with high contact and e-mail limit. If you have concerns over pricing and are new to this process, then there are a few free e-mail marketing solutions to help we would recommend:
- Benchmark – this is a free plan that allows you to send up to 10,000 e-mails per month. It also as a variety of features such as templates, the ability to create online surveys and will allow you to track your e-mail statistics.
- MailChimp – MailChimp is a great starting point, you can send up to 12,000 e-mails per month. Features of MailChimp will allow you to create professional looking newsletters with your branding, and have the ability to be mobile responsive. They also have the ability to allow you to track your campaigns and will compare your stats against industry averages.
If you would like any further information about bringing your business into the digital age, our Marketing team would be more than happy to help with any service you require to boost your business.